How to Build Portfolio of Online Businesses

  • 21 Feb 2024
  • 15 Jul 2024
  • Online Business

If you want to attract new customers and expand your business, it is essential to build portfolio of online business. Showcase your skills, expertise, and client-facing abilities in your portfolio. Putting the best foot ahead in an online portfolio is crucial if you want to attract new clients. 

Services, goods, and body of work can all be showcased in a portfolio. One of the most important things a designer, developer, artist, designer, photographer, etc. can have is a high-quality online portfolio. Here are seven easy actions to help you build your portfolio and make it visible online. Now check the steps to build portfolio for online businesses:

  • Step1: Select the most suitable platform

An essential initial step in developing an online portfolio is deciding on a platform. To display your work or wares, you can use any number of website developers or e-commerce systems. A viable alternative to hiring a developer or learning to code, website builders allow anyone to design a website from the ground up. After selecting a template, adding your work as well as contact details, and linking to a custom field, publishing your online portfolio becomes a breeze.

  • Step 2: Use a story to highlight your finest work

You shouldn't include a rundown of all your projects in your internet portfolio in a digital marketplace. The more sensible approach is to highlight your top-notch work in a manner that resonates with your target audience. If you are a web designer, be sure to include some of your most proudly completed projects that demonstrate your chosen style. Display your range by including projects that customers appreciated, even if they weren't your favourites. 

  • Step 3: Introduce social media experiences

Giving customers a chance to voice their opinions is a crucial component of client acquisition, as mentioned earlier. Customer reviews are among the primary search results when people are looking for a service or product. A variety of online sources, such as Facebook posts, emails, Google reviews, etc., might serve as social proof. Always get in touch with your clients and ask for permission to use the assertion on your portfolio website. In our experience, consumers are typically pleased to have their remarks posted and may even go so far as to provide more helpful feedback. 

  • Step 4: Help customers to connect easily

Make it easy for people to contact you when they view your website. This may sound like common sense, but keep in mind that your site's conversion rate may take a serious hit if users are unable to quickly locate the information they need. 

Incorporating appropriate social media or other sites that you would like your visitors to discover is also a good idea. There is a wide variety of buttons available on Pagecloud that you may use into your portfolio to facilitate the linking of other platforms.

  • Step 5: Optimise SEO 

If you want people to find you online, you need to employ search engine optimization (SEO) strategies correctly. The creator in Burlington, Vermont, for instance, would want their company to appear in search results for the phrase "designers near me" when people in Burlington search for that. When people do a search for "hire a web developer for a small business," you want your website, which you run remotely, to be at the top of the results.

  • Step 6: Concentrate on the customer's needs

The best online portfolios showcase what the creator has to offer through a combination of personal storytelling and compelling value propositions. Get your name and services out there and let people know what you may do for them. Your portfolio should highlight your best qualities, including your abilities, values, and unique selling points. Finding a happy medium between promoting your unique identity and displaying your diverse skill set and past work is key. You should let your customers know who you are without being too self-absorbed. 

  • Step 7: Opt for excellent quality at all times 

Make sure you incorporate high-resolution photographs and a user-friendly design into your portfolio at all times. Customers may form an initial opinion of your company based on your online portfolio; thus, it is crucial that your site exudes professionalism. If you want your online portfolio to stand out, consider these suggestions: 

  • To locate free, high-resolution photographs, you can try sites such as Unsplash, Pexels, and Pixaby. 

  • Check out Canva's font combos or Google's font pairing tool for some ideas. 

  • Avoid complicating things by using a lot of white space and straight lines. Customers will be scared away by an over-stimulating website because of how difficult it is to navigate.

  • Mobile should not be overlooked! Having a mobile website is essential for easy user navigation. Creating a mobile-friendly website has never been easier for consumers.

You're all set!  

Attracting new customers and expanding your business can now begin as you build portfolio of online business. With the help of Digi Own you can make a portfolio that is both aesthetically pleasing and functionally sound by keeping these suggestions in mind. 

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